… beauty in everyday design & typography

Florecer – Logo

February 22nd, 2010 by crs1138

This logo has been designed for a life coach who uses yoga in her work. The logo image represents the easy pose in Kundalini yoga and a blossom flower, which ever way you choose to look at it, as the crossed legs become the petals and the torso becomes the stamen or a dancing woman flowing upward. We aimed to express lightness and  movement and we used our clients favourite colour. Our brief was also to make a symbol, something like that of Chinese calligraphy.

The logo for Sada Nam's coaching project Florecer

Posted in Logo, Portfolio

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