Florecer – Logo
This logo has been designed for a life coach who uses yoga in her work. The logo image represents the easy pose in Kundalini yoga and a blossom flower, which ever way you choose to look at it, as the crossed legs become the petals and the torso becomes the stamen or a dancing woman flowing upward. We aimed to express lightness and movement and we used our clients favourite colour. Our brief was also to make a symbol, something like that of Chinese calligraphy.