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…beauty in everyday design & typography

Florecer – Logo

February 22nd, 2010 by crs1138

This logo has been designed for a life coach who uses yoga in her work. The logo image rep­res­ents the easy pose in Kunda­lini yoga and a blos­som flower, which ever way you choose to look at it, as the crossed legs become the petals and the torso becomes the sta­men or a dan­cing woman flow­ing upward. We aimed to express light­ness and  move­ment and we used our cli­ents favour­ite col­our. Our brief was also to make a sym­bol, some­thing like that of Chinese calligraphy.

The logo for Sada Nam's coaching project Florecer

Posted in Logo, Portfolio

One Response

  1. Educational DVD by Emma Plunkett « video by

    […] with a work book. The stu­dio style intro­duc­tion of the shoot was decided by the cli­ent, we used her logo col­ours for the back­ground and text in each intro­duc­tion, as a way of uni­fy­ing the look of all the […]

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