Social Inteligence — Book Design

The cli­ent is pub­lish­ing a self devel­op­ment work­book with video DVD and wanted to cre­ate a beau­ti­ful, high qual­ity book to hold and keep. The ori­ginal design includes present­ing the reader with inform­a­tion, exer­cises and an easy to read story in each chapter.

The look of the out­side cover reflects what is designed on the inside, the fol­low­ing pic­tures show how this worked.

The col­ours for the design of the inside have been chosen from the col­our wheel, which we divided by how many chapters there are in the book, so that each of the six chapter has its own col­our scheme, which is reflec­ted in the use of col­our for the tabs and bor­ders. Another aspect is that each chapter has its own image to rep­res­ent the con­tent of each chapter. The images have been chosen and sup­plied by the client.

Each chapter is made of a story, tech­nical inform­a­tion, an exer­cise and an auto reflec­tion page. We made a dis­tinc­tion between these parts by using dif­fer­ent typo­graphy and dif­fer­ent back­grounds, these are then uni­fied across the whole book.

The story part uses a time proven method of a tra­di­tional story lay­out because it’s the easi­est on the read­ers eye, thus using a serif font, a big­ger lead­ing between the lines and placed on a white background.

The tech­nical inform­a­tion is all laid out on a light green col­our back­ground using a sans serif con­densed font, as the inform­a­tion needs to fit in a small amount of space.

The exer­cise part reflects what the reader has learnt in the tech­nical bit, there­fore it uses the same font except the back­ground is a light blue.

The auto reflec­tion page gives a feel of a note book, of which we scanned a blank page as a back­ground and we then used a font which evokes hand writ­ing, to encour­age the reader to fill in their own auto reflections.